That machine in front of Kroger
I was visiting with my neighbor Sally a few weeks ago, and I mentioned that Blockbuster Video was having financial problems. "Oh, no!" she exclaimed, visibly distressed.
"Yes," I said. "It seems that Blockbuster has been hurt by Redbox and Netflix. It's just not getting enough business to turn a profit."
"If we lose Blockbuster, we won't have a video rental store in Hopkinsville." Sally paused to imagine that situation. "Just what is that Netflix?" she demanded.
I explained Netflix the best I could, from my own second-hand knowledge. People subscribe to Netflix online. They choose movies from a huge list, and Netflix delivers the movies by mail. People find the service convenient and affordable.
"So, you have to own a computer," Sally said with disgust. "Well, I don't have one, and I don't want one! Going to the video store is part of what I really enjoy about renting a movie!"
|"...that machine in front of Kroger"|
So far, Blockbuster in Hopkinsville is still open, and I hope that Sally is renting enough movies to help it stay in business. However, when I won a $5 Blockbuster gift card at work recently, I decided to spend it right away, just in case our store closes. I didn't want the hassle of renting and returning a movie, so I just got $5 of microwave popcorn packets.
The law of supply and demand is at work here. Blockbuster is in financial trouble because many people have decided that lower prices and convenience are more desirable than a shopping experience in a store. The internet has played a part in that change.
I feel a little sad for Sally. She has set her mind against having a computer. She could easily afford one, but maybe she is afraid she couldn't learn to use it. I don't think she'd have much trouble. She has mastered her DVD/VCR player and her satellite TV. Turning on the computer and getting on the internet is hardly that complicated.
Or maybe Sally has taken her anti-computer stance solely as a protest to unwanted change. Well, she can decide that she won't participate, but that won't stop computers and computerized machines from changing things.